Concept to Completion | RIBA Stages 1-5.

Jellycat, born in the heart of London, is all about fun and creativity as a beloved maker of soft stuffed toys. Their mission focuses on creating playful experiences that lead to magical and unexpected moments, bringing smiles to people of all ages around the globe.

We applied this same approach to the interiors of their new office space to showcase the brand and infuse a touch of Jellycat magic. We put a lot of thought into every detail—from picking the perfect colour scheme to choosing the right hinges, door stops, and handles. Our vision was to create a playful, collaborative, and unique environment that truly reflects Jellycat's joyful essence.

Sticking to their vibrant brand identity, we carefully chose materials, patterns, and played on scale throughout different areas. We aimed to establish a seamless connection between spaces, designing zones with playful elements such as an acrylic feature ceiling and a bespoke solid wood entrance. Our bespoke joinery design in the training room highlights the lesser-known brand element of the 'house-form, to help their cuddly characters shine. If you take a closer look, you'll spot the same charming patterns in the flooring, the playful blue wall panelling in the meeting rooms, and the kitchen ceiling raft. Every detail was meticulously considered.